Who, you?

Yes you. The truth is that some people won’t buy from you because they don’t like you. I know it’s hard to believe that there are some prospects out there who won’t warm to your charm, wit and charisma but that’s the way it is. So why not pair-up with someone (in or outside of your company) who sells the same type of product or service as you, and on a regular basis, swap the names of those prospects who you know should buy, but (for some reason they’re unwilling to share), are no closer to becoming clients than when you first met them.

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