Would you buy from someone you didn’t trust? I wouldn’t.
That makes the trustworthiness of your sales people very, very important right? And here’s the thing – a prospect won’t tell your salesperson that it is lack of trust in them that has cost them the sale.
Instead they’ll give them another reason for not buying – ‘price’ is the easy one.
What help, what training do you provide your team so they can avoid making simple mistakes that are costing them sales?
Selling is a skill #SIAS