Do your sales people know how to tell a prospect (who wants to do business with your company) that they don’t want the prospect’s business?
My experience is that 99% of those in charge of sales teams never have that conversation with their team.
And yet….when I realised (because nobody told me) that I could say “No” to a prospect, my self esteem and confidence took a big and important step in the right direction.
Selling is a skill