Testimonials? In my view you’re missing a really important use for them if you think they’re only for showing to new prospects and or putting on your website.
Most of the time we hear “No” in sales so having a positive attitude is essential. That’s easy to say but how do you maintain it when you’re having a challenging time?
One of the things that I’d encourage you to do is to keep copies of your best testimonials to hand, pin ’em up where you can see them in your office, carry them on your phone etc and READ them.
They WILL make you feel better about you and that which you’re selling. How valuable is that!?!