“People Buy People”

“People buy people”. No doubt you’ve heard that expression. And many people believe that that means, get someone to like you and they’ll buy from you. Well it’s true that if someone doesn’t like you they almost certainly WON’T buy from you. But you see how I originally heard it was “People buy people first and whatever else, 2nd” When someone ‘buys’ you, all that does it earn you an opportunity to continue along the sales process.

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